We met three employees responsible for departments of Eurologos-Brussels to ask them several questions in relation to advantages – especially for customers – brought by the automation procedure of the Mercator system to the New Business department, Project Management and Printing & Web services of our Group.
A completely dedicated system linking five departments
Editorial. Mister Boeckmans, your department, Project Management, is at the heart of the company and must accomplish countless tasks every day to produce, control and validate multilingual productions, printing activities and web sites (e-commerce). In what way has the installation of the Mercator software changed your working relationships with your customers?
Paul Boeckmans. Totally! Unlike other competitors who have adopted a standard computer software, we have really been able to structure the application program step by step, to the specific needs of our operations: the computer development technician from Mercator worked in our premises during nearly five months to integrate all the functions of our productive and marketing departments and migrate them towards the accounting department. To speak the truth, we have chosen the Mercator brand for its perfect compatibility to our accounting program …
Editorial. The total computer integration to all the processes of your departments speed up the procedures, eliminate all the transcription mistakes, memorize automatically the progress and traceability of functions and controls. But how are your customers precisely given an advantage?
Paul Boeckmans. Our previous computerized system had already enabled us to save on internal tasks and thus, in production costs. At present, total integration of our five departments linked to multilingual production and computer graphic design (printing and web site localization) enables us to ensure perfection, follow up and control of total quality. Naturally, we pass on the relatively consistent savings to our sale price. Everything goes up these days but our prices to customers even manage to go down!
Success in integration of pre press, printing, web sites and localization of application programs
Editorial. In your quality of responsible of multimedia and web site departments within Eurologos, please Mister Servais, present to our readers, the exclusive advantages you can boast to our customers, with this Mercator computerization.
Benoît Servais. In addition to the historical and permanent advantage to always be able to count on multilingual translation terms in all our offices on four continents. (I hardly know of any other competitor possessing such an advantage) this
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application program of automated management has enabled us to smooth down many problems which previously needed a coordinator. In effect, we have managed to resolve with this application program, same wise as our colleagues of project management, all the operations of our department. Our department is by nature, very technical and polyhedral: from graphics to web sites and from e-commerce to multilingual localization of application programs, the heart of globalization in which our department activities are at the center, is to also reduce production costs, thus, sales costs. Our customers make the most of our competitiveness.
CRM activities equally in the Mercator « leave no area uncharted » system
Editorial. The question we ask Darius Pandrea of New Business department at Eurologos-Brussels, is in relation to data base problems occurring and specifically those concerning the CRM (Costumer Relationship Management).
Darius Pandrea. We were able to transfer quite easily all the data bases of our prospects into the Mercator automation system. To be true, in computerization, nothing is totally automatic: the human being must always master and intervene skillfully in order to judiciously exploit the multiple advantages of computers. This is how we, vendors – who at Eurologos are named “client leaders” meaning representatives in our departments of the interests of the clients – know and defend our customers.
Editorial. Interesting this inversion of the concept of vendor! You do not defend your business company but the customer’s one…
Darius Pandrea. To be true, this is an American marketing principle: who exactly, defends the interest of the client for which the service company and partner must be functionalized? Eurologos defines itself really at the service of the customer’s production: we, with our multilingual communication to which we deliver our customers, have no other aim than to improve their competitiveness in multiple markets. This is the way we are at the service of free market economy.
INOUE (www.inoue.be) is the software company that adapted the Mercator System (developed by INEO sprl www.ineo.be) to Eurologos' specific needs. |
